It's hard to keep up with social media. Every single day, we get bombarded with new updates, new tools being launched and new [tweetmeme]versions being rolled out. But let's just say that for the month of June, if we are going to pick the best of the best social media productivity and management tool, which would you pick and recommend?
There are big contenders for this title and picking the best is definitely a difficult task. But let me share with you my personal pick from among Tweetdeck, Seesmic, SocialOomph and Hootsuite. Afterwards, i'd definitely be interested to read your comments whether we have the same choice.
I've used Seesmic, Tweetdeck, SocialOomph and Hootsuite but from among them, Hootsuite stands as a personal favorite in managing multiple social media profiles. And with the latest release of HootSuite5 this even firmly made me pick this tool as the best of the best in its class. There are good reasons to choose it and i can only say so much. If you are not yet using it, you might want to take a peek at what it can offer you. And whether you are using or will be using it for personal or business purposes, Hootsuite has a lot of surprises to offer you to have a convenient SMM campaign.
If previously, you need to pay enormous amount of money just to get into the location demographics of your prospect, with Hootsuite5, this will be breeze. I believe this is probably most relevant to those who are targeting specific markets in their campaigns. With the Hootsuite geo search, you can now look for tweets by proximity based on geo-location information sent by some (not all)
2. Theme Customization
I'm not really a big fan of the dark backgrounds. My eyes are just too choosy and more inclined to grey and lighter colored themes. With the latest edition we'll there's a new pick although it's not really something that will make much of difference being able to switch from green & blue “Classic,” the sleek & stunning “Blue Steel,” or the darkly cool “Magnum” can freshen up those tired eyes.
To the statistics conscious Social Media Marketer, the analytics dashboard is surely something you will like. The ability to integrate your Google Analytics account will save you the hassle from switching from one window to another to really putting everything in one neat place. As Hootsuite describes this management breakthrough, “Using OAuth secure login functionality, you can track conversion to sales, lead generation, or other metrics from your Google Analytics, using advanced URL functions.”
4. Multiple Language Support
The latest release of HootSuite offers another new leap into social media by breaking the barrier of language. It now features an “interface localization in Japanese, allowing more users to enjoy HootSuite in their native language.” And I'm quite certain that Hootsuite is going for the global community by adding more language choices.
When you monitor multiple profiles for your company and personal accounts on Facebook, Twitter, Linkedin, Foursquare plus your FB pages, switching to a different tab smoothly is a little annoying. With the new HootSuite, a good performance improvement to make the web application more responsive — including caching to eliminate reloading when a user switches tabs is a real plus.